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Times has changed

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Times New Arial is a variable font concept by Liebermann Kiepe Reddemann produced by Elias Hanzer.

The possibility to use custom fonts in the world wide web is rather new and has only been possible since the introduction of CSS2 in 1998. Until then it was only possible to use fonts for the web that were installed on the user’s computer, the so-called system fonts. From that era, Times and Arial are the stereotypes for a serif and a grotesque font. Hence these two fonts nowadays embody default and nostalgic web design.

With the new technique of variable fonts it is now possible to combine the two visual extremes in one interpolated typeface. The new technological possibilities transfer the meaning of this hybrid font into a new era of font usage.

Times New Arial is part of Liebermann Kiepe Reddemann new visual identity. We are open to share this font for selected educational projects or collaborations. Just send us an electronic mail.